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7 Customer-Facing Technologies to Improve Experience

Customers look for convenience. In today’s world that means technology that makes their life easier. From webforms to POS systems, you need to keep the customer experience in mind in all you do.

When people aren’t happy with their experience interacting with a company, they leave. And their experience might not have anything to do with your products or services. Maybe they found it hard to navigate your website. They may have a question, but no one was around to answer it.

Customers expect you to make it easy for them to do business with you. Companies that do that, reap the benefits. Customer-centric companies are 60% more profitable than those that aren’t.

Technology is key to converting website visitors into clients. It’s also key for keeping customers happy and returning to buy again.

Where should you focus? Below are several ideas for all business budgets.

Cloud Forms

Are you still emailing forms in Microsoft Word to your customers? Using cloud-based forms makes the experience much better. Your customer doesn’t need to save a form to their computer and remember to email it back. Instead, they can follow a link and fill out the info online from any device.

Moving your forms to the cloud makes it easier for you as well. The form data comes in automatically. These systems also collate forms and provide analytics.

If you use Microsoft 365, then you already have a cloud form tool. Look for Microsoft Forms in your available applications or visit Microsoft’s site.

<H3>Digital Signatures</H3>

Experts expect the use of eSignatures to grow by 69% by 2024. The ability to digitally sign documents means more contracts get signed. People don’t have to print out a form, sign it, then scan it back in. Any of those activities could mean a bump in the road.

Printers run out of ink. People have trouble with a scanner they rarely use. The list goes on. Any problem can mean a customer rethinks signing a document that you need.

Using digital signatures streamlines the process. You can handle the transaction online. You also ensure you have a legally binding signature. 

Smart Chatbot

When someone makes a buying decision, they often have a question. If they don’t have a quick and easy way to get an answer, they may go elsewhere.

Chatbots are really smart these days. If you program them right, they can answer a large percentage of repeat questions. They’re there 24/7 on your website ready to help in a moment of need.

Many customers actually like them. About 68% of consumers are happy using helpful chatbots. They say they like that they get a fast answer from a bot. This isn’t always the case when customers send an email.

SMS Notifications

SMS notifications are another type of technology that can improve customer experience. Emails have become flooded with junk mail. When someone needs to know about a shipment or purchase, they often prefer it by text. This way the message isn’t missed.

Think about implementing SMS notifications for important customer alerts. Make sure you have an opt-in and opt-out method. It’s also a best practice to let the customer choose which alerts they want to receive. Such as payment notifications, sales, or shipping details.

Business Mobile App

People have been in a transition from websites to apps for a while. Of course, the internet isn’t going away, but apps are gaining ground. A big reason for this is the rise of smartphone use.

Smartphone searches are overtaking web searches. And when people are on a mobile device they prefer apps over websites. Studies show that mobile users spend 90% of their time using apps, and just 10% using an internet browser.

Think about implementing a mobile app for your business. This can make it easier for customers to do business with you. It also gives you more marketing and service capabilities, such as push notifications.

If you’re on a tight budget, you could start with a “wrapper” app. These are solutions that take your existing website and transform it into an app.

FAQ Kiosk

For retail stores, having an FAQ kiosk available can provide a positive experience. It can allow customers to get questions answered quickly. It could also help them look up sales and coupons.

Service businesses can also benefit by using this digital tool. They can use it for commonly asked questions. They can also use it to direct clients to staff offices.

VoIP Phone System

You might think of your phone system as an internal piece of IT. But it’s also one of your most customer-facing technologies. The experience people get when they call is a vital part of how they view your business.

VoIP phone systems give staff the flexibility to help customers anywhere. This is true even when away from their desks. They also enable things like group ring, auto-attendant, and voicemail to email. All these features make for better caller interaction with your business.

Get Help Planning Your Technology Roadmap

Which technology upgrades will benefit your bottom line the most? How should new systems integrate into existing solutions? These are some of the things we look at when helping you look ahead to the future. Give us a call today to schedule a chat.

Article used with permission from The Technology Press.

6 Everyday Objects That Can Lead to Identity Theft

You wouldn’t think a child’s toy could lead to a breach of your personal data. But this happens all the time. What about your trash can sitting outside? Is it a treasure trove for an identity thief trolling the neighborhood at night?

Many everyday objects can lead to identity theft. They often get overlooked because people focus on their computers and cloud accounts. It’s important to have strong passwords and use antivirus on your PC. But you also need to be wary of other ways that hackers and thieves can get to your personal data.

Here are six common things that criminals can use to steal your information.

Old Smart Phones

People replace their smartphones about every two and a half years. That’s a lot of old phones laying around containing personal data.

Just think of all the information our mobile phones hold. We have synced connections with cloud services. Phones also hold banking apps, business apps, and personal health apps. These are all nicely stored on one small device.

As chip technology has advanced, smartphones have been able to hold more “stuff.” This means documents and spreadsheets can now be easily stored on them. Along with reams of photos and videos.

A cybercriminal could easily strike data theft gold by finding an old smartphone. They often end up at charity shops or in the trash. Make sure that you properly clean any old phones by erasing all data. You should also dispose of them properly. You shouldn’t just throw electronics away like normal garbage.

Wireless Printers

Most printers are wireless these days. This means they are part of your home or work network. Printing from another room is convenient. But the fact that your printer connects to the internet can leave your data at risk.

Printers can store sensitive documents, such as tax paperwork or contracts. Most people don’t think about printers when putting data security protections in place. This leaves them open to a hack. When this happens, a hacker can get data from the printer. They could also leverage it to breach other devices on the same network.

Protect printers by ensuring you keep their firmware updated. Always install updates as soon as possible. You should also turn it off when you don’t need it. When it’s off it’s not accessible by a hacker. 

USB Sticks

Did you ever run across a USB stick laying around? Perhaps you thought you scored a free removable storage device. Or you are a good Samaritan and want to try to return it to the rightful owner. But first, you need to see what’s on it to find them.

You should never plug a USB device of unknown origin into your computer. This is an old trick in the hacker’s book. They plant malware on these sticks and then leave them around as bait. As soon as you plug it into your device, it can infect it.

Old Hard Drives

When you are disposing of an old computer or old removable drive, make sure it’s clean. Just deleting your files isn’t enough. Computer hard drives can have other personal data stored in system and program files.

Plus, if you’re still logged into a browser, a lot of your personal data could be at risk. Browsers store passwords, credit cards, visit history, and more.

It’s best to get help from an IT professional to properly erase your computer drive. This will make it safe for disposal, donation, or reuse.

Trash Can

Identity theft criminals aren’t only online. They can also be trolling the neighborhood on trash day. Be careful what you throw out in your trash.

It’s not unusual for garbage to enable identity theft. It can include pre-approved credit card offers that you considered “junk mail.” Your trash can also hold voided checks, old bank statements, and insurance paperwork. Any of these items could have the information thieves need to commit fraud or pose as you.

A shredder can be your best friend in this case. You should shred any documents that contain personal information. Do this before you throw them out. This extra step could save you from a costly incident.

Children’s IoT Devices

Electronic bears, smart kid watches, Wi-Fi-connected Barbies… all toys that hackers love. Mattel’s Hello Barbie was found to enable the theft of personal information. A hacker could also use its microphone to spy on families.

These futuristic toys are often what kids want. Parents might think they’re cool, but don’t consider their data security. After all, these are children’s toys. But that often means they can be easier to hack. Cybercriminals also zero in on these IoT toys, knowing they aren’t going to be as hard to breach.

You should be wary of any new internet-connected devices you bring into your home. That includes toys! Install all firmware updates. Additionally, do your homework to see if a data breach has involved the toy.

Schedule an IT Security Audit & Sleep Better at Night

Don’t let the thought of identity theft keep you up at night. Give us a call today and schedule an IT security audit. You’ll be glad you did.

Article used with permission from The Technology Press.